AI Insights · Timothy · January 2025
Top Drawing & Coloring Apps on iOS in Oceania Q4 2024
Explore the performance trends of the top drawing and coloring apps on iOS in Oceania during Q4 2024, with insights into downloads, revenue, and active users.
In the fourth quarter of 2024, the Drawing & Coloring category on iOS in Oceania showcased interesting trends, with several apps experiencing notable fluctuations in downloads, revenue, and active users. Here's a closer look at the top performers, based on data from Sensor Tower.
Color by Number: Coloring Games from Wildlife Studios saw a gradual increase in weekly revenue, starting at approximately $4.6K and peaking at around $5.7K by the end of December. Downloads also surged, beginning at 5.5K and reaching over 9.4K by late December. Active users followed a similar upward trajectory, climbing from 15K to over 23K.
Color Pop AI - Coloring Book by MWM experienced a consistent rise in revenue, starting at $5.4K and ending the quarter at approximately $7.8K. Downloads increased significantly late in the quarter, from 4.3K to 9.3K, while active users rose from 12.8K to 22.7K.
Zen Color - Color By Number by Oakever Games maintained a steady revenue stream, fluctuating between $469 and $699. Downloads showed a positive trend, increasing from 3.5K to 6.5K. Active users consistently grew, reaching 25K by the end of December.
Eye Color Mix from Crazy Labs, despite having no revenue data, showed growth in downloads from 1.8K to 4.5K. Active users also increased, starting at 3.3K and reaching over 7.3K.
Phone Case DIY, also by Crazy Labs, had minimal revenue but saw an increase in downloads from 5.9K to 2.7K by the end of the quarter. Active users rose from 9.9K to nearly 12K.
These insights provide a glimpse into the dynamic landscape of drawing and coloring apps in Oceania, with more detailed analysis available on Sensor Tower.